One way to increase traffic, ranking, conversions and all that good stuff you want for your WordPress site is to optimize your WordPress analytics. Sure you can spend perilous hours on keyword research and making sure you have highly searched and relevant content, but that can only get you so far. Below are 8 simple tips you can incorporate into your site that’s sure to improve its performance as well as analytics.
Analytics: Install it
Google Analytics is one of the most widely used plugins on WordPress and for good reason. But if you’re wondering about other alternatives that are just as effective then below are a few suggestions. It doesn’t really matter which one you choose just as long as you have on installed.
- WPClicks plugin
Interlink Content: Do it
Not only will this give your visitors a better browsing experiencing, but it also helps to boost page views and time on your site as well as decrease bounce rate. They’re just as important as backlinks and other inbound links and send ranking signals to search engines about the content on your site.
Canonical URL’s: Make them
This is so that your analytics doesn’t interfere with your SEO and you’ll have more control over what appears in search results. It’s important to know when to canonize your site and when not to. Here are examples of canonical URL’s for a web page featuring a green dress.
Site Search: Feature it
Site searches aren’t only for your visitors but they can also help you determine what relevant and popular content to put on your site. They provide you with great insight as to what people are searching for in addition to new content ideas.
Goals: Activate them
- A duration of a visit
- Pages viewed during a visit
- Visitors from a specific URL
Activate your goals at your Google Analytics account.
SEO Plugins: Add them
SEO plugins can optimize your analytics in a done-for-you kind of way. All you have to push is the “install now” button and activate. A few popular ones would include:
- All-in-one SEO
- WordPress SEO by Yoast
Robots.txt File: Use it
Putting a Robots.txt file into your site will direct search robots to pages that you actually want them to visit. Place your robots.txt in the main directory so that search engines will be able to locate it quickly and easily.
Various Keyword Placements: Have them
Aside from having keywords in the body of your posts you should also place them in the following:
- HTML title
- Meta descriptions
- Link text