If you haven’t already begun to take advantage of Pinterest, the third most popular social network online, now may be the time to engage. Pinterest generated more e-commerce business in 2012 than any other social network, including Facebook. That should put every website owner on notice that Pinterest is a force to be reckoned with and utilized for businesses that want to grow. With that all said, you may be interested in generating more traffic to your Pinterest boards.

How-To Pinterest Pins?

If you’re wondering what type of content you should create, a great start is to create visual tutorials. Tutorials get about 40% higher click through’s than any other type of Pinterest content. Since someone viewing tutorial content is probably looking for a solution, that’s a targeted prospects that you’ve attracted to your pin board, and if they click through, to your website.

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Pinning Frequently Asked Questions

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Another great type of Pinterest content to create is a series of images that answer frequently asked questions. By proactively addressing frequently asked questions for your target market, you are in many cases answering questions that your prospects have in mind before they even get a chance to ask the question. Doing this expedites the process of building trust.

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Ride the Popularity Wave with Trending Topics

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If you start to run short on ideas for purely original and unique pins, a great source of traffic generating topics for Pinterest content is trending topics. Taking a look and seeing what’s hot and what people are talking about and looking for, you can take those topics and incorporate them into the visual stories that you tell. Do make your content relevant to that topic, when there is an appropriate connection and not forcing it, as you don’t want it to come off as spammy.

Pinterest is a whole new different world of potential for traffic and a sea of people who may find your content and become engaged with your brand.