In part 1 of this article, I discussed what opt-in forms are used for, the different types of messages, the functions a 3rd party service provides, and how double opt-in is helpful. Please be sure to read the first part before moving along.

When Is It Necessary To Capture Names In Optin Forms?

Another question I see pop up is about whether to capture names too and why you would even want to. I know that it’s difficult to step out if the IM niche when you are on this side of it, but the primary reason that capturing names is important is for the psychological effect.