It is being suggested more and more that providing daily content to a web site has the power to bring: lower Alexa rankings (a good thing., higher search engine rankings, more traffic, more engagement, more sales, and so on. And this is for good reason, it is very accurate and works effectively towards the end goal.
But with regular content, comes “content burn out.” But there is another valuable way to provide content to your audience on the web, a way in which Google also sees value: content curation
Content curation involves gathering niche-related content from around the web and presenting it in a way that it can be readily digested by web site visitors. It also keeps you abreast of what is happening in your industry, offering two-fold value.
4 Automated, semi-automated and manual methods
Gathering content can be done in a number of ways. It may start with keywords, hashtags and/or syndication feeds.
Now, an automated approach that scours the web looking for content matching a certain hashtag, checking the content for freshness, and watching its “share rate,” and when it reaches a certain threshold, adding it to a “short list” to be edited, would be ideal, but let’s look at some more practical approaches here.
A lot of times, we can build whilst we curate, killing two birds with one stone.
1. Google Alerts http://www.google.com/alerts lets you get content alerts sent to your email address or to a feed, based on a search query.
You can select results from news, blogs, video, discussions, books, or all of the above (everything..
You can decided to receive the content as it happens, once daily, or once weekly. Plus you can decide to only get what Google considers the “best” results, or you can choose all results.
2. Feed Reader Keeping track of blog, web site, search, author, category, etc. feeds, using The Old Reader, or even better, Feedly (for me, the New Google Reader., offers a great way to keep an eye on “today’s” news, categorized how you wish.
3. Facebook Another great source of niche-related content is the news feed of a Facebook page which will display new and popular content from all of the pages that you “liked” as your page.
Your Facebook page could also be one of the places, or the only place, that you publish curated content to, so that it’s not only your own content that is shared. Who says you need a web site to gather an audience online?
4. Twitter Similar to sorting the pages and people you “like” in Facebook, you can sort the people that you follow on Twitter into Twitter Lists. That way you can “categorize” those listings and see what’s happening with just a particular sub-section. Listorious.com provides existing published lists to follow.
Hoot Suite, Paper.li and other tools are great ways to discover, sort and share content. This way you have tools that could be leveraged to not only gather and build content, but distribute and publish it as well with a few easy steps.
Technorati and AllTop are great tools to find top sites and blogs. AllTop specifically makes the collection, reading and sharing of content a simple process.