Branding is something that often gets overlooked in the hustle and bustle of setting up your website. Between choosing what you’re going to market, and getting content up, a lot of business and technical minded people struggle with branding. However, it is a crucial part of your business and with the way things are changing in the marketplace, social media branding is more important than ever. That said, each social media site has their own set of guidelines and I’ve taken the liberty of curating a list of social media image size guidelines to help you make the most of your branding expedition.

Social Media Specs

What Various Social Media Outlets Will You Need To Brand?

It’s important that your business has a cohesive brand image that is consistent among all of the networks that you’re a part of. The more networks you can maintain, the more benefit you’ll get for them. So, what networks are there that really require branding?

Image Size Guidelines For Facebook:

Cover Photo (main banner at the top)
Width: 851px
Height: 315px

The cover photo is intercepted by the profile picture (180 x 180 space, 160 x 160 image). There is only 210px of visible space on the far left of your Facebook canvas. Then, the space on the bottom (horizontally) between the profile picture and the far right of your cover photo is 658px.

App Cover Images
Width: 111px
Height: 74px

These are the small icons on the right side under your cover image, they’re small and rectangular.

Timeline Image Preview and shared images on your newsfeed: the preview of any image posted on the timeline, the final size is 403px x 403px and when you click the photo and it opens in lightbox, you’re working with 960 x 720px. This is what shows up when someone shares your photo; this ends up being one of three options…
398x296px
320x320px
296x398px

Twitter Branding Image Guidelines:

Twitter is a little complicated because there are sections with small visibility as well as great visibility. They also have the profile picture, header image, and then of course the background. Let’s dissect the Twitter image sizes so that we can get a better grip on how to brand our Twitter profiles.

Twitter Background:
The entire background for your Twitter profile is 2560 x 1600px, however part of this background is covered by your news / data feed and the sidebar to the left of that which disappears as you scroll down. Your highest point of visibility is the far left and that space is 78px. However, you’ve still got about 67% visibility from the next sector which is 204px. What does this mean for you? Keep the major part of your background contained to that space – leave everything else as a pattern.

Twitter Header Image:
Your Twitter header image is the equivalent of your Facebook cover photo. The entire image is 520 x 260px. However, there’s an 81x81px square in the middle of that which isn’t seen as it’s covered by your photo. The photo doesn’t need to be customized, because it can be resized.

Google+ Image Branding Guidelines:

There are roughly four image sizes that are important when you’re working with Google and the good part is that most of them are all just pieces of one image which makes placement the only thing you really need to worry about.

The maximum size of your base image is 2120 x 1192px but the recommended size is 960 x 540px. The very smallest you can go is 480 x 270px. There’s a rectangular portion that houses your profile picture and “info” and that is 865 x 120px. When Google+ profiles first load, you only actually see 160px of vertical space, so some people consider that the most important space.

Image Branding Sizes For LinkedIn:

LinkedIn is by far the easiest place to brand. You work with two images and they’re both fairly simple. The first image is your profile picture (rectangle 100 x 60px) and the second is the cover photo which is only 646 x 220px.

Last but not least…

YouTube Branding Size Guidelines

Your YouTube channel is going to primarily use one image aside from your profile picture (100x100px) and that is your cover. This photo size changes depending on what you’re using to view the channel page making it somewhat complex. The “TV Display” size for YouTube cover photos is 2560 x 1440px – this is the size YouTube recommends that you use.

The tablet size display is 1855x423px, and the “text and logo” area which is the space that’s always visible no matter what you’re using is 1546x423px and it’s centered horizontally.

Check out a visial representation of this information in the infographic below sourced from Raidious.

social image sizes infographic