There’s more to optimizing your eCommerce sites for SEO than just listing hundreds and thousands of different products. In fact, it’s actually more difficult to do so than it is for personal blogs or simple 3 to 5 page company websites. Numerous product pages that constantly shuffle in and out of a website makes SEO complicated because of all the potential technical problems that may arise. To help lessen the occurrence of these SEO obstacles, we are going to go over the top 5 SEO errors of eCommerce sites and what you can do to fix them.
1 Minimal to No Product Description
Not having a product description can instantly terminate any chances of ever being on the top results of a search engine inquiry, let alone the first page. The best way to go about writing a description would be to exceed the “default” word count on a blank product page. The “default” word count is determined by counting all the words that are present on the navigation, footer, sidebar, and anywhere else that has text. This will give your unique content a much weightier presence.
2 Copying Product Descriptions
We should all know by now that copying any content from other websites and putting them into your own is a big No-No; that includes product descriptions. You want to always create unique content because doing so will give you better ranks with search engines and you won’t be penalized for doing so. Creating unique product descriptions for hundreds and thousands of products can be a painfully tedious. If you want to avoid that kind of task then simply inputting a No INDEX Meta tag on products you can’t write unique content for will keep those pages out of search engines.
3 Not Utilizing Keywords Based on Search Demands
How frustrating would it be to have a whole product page dedicated to describing and promoting “Toddler Toy” when most of the searches are geared towards “Little Tikes Toys”? Carefully research the keywords people are using when searching for a specific item. Based on the demand of the search, you would implement those keywords or keyword phrases into your title tag, H1 Heading, image alt tag and product description.
4 Duplicated Title Tags
When titling your products, you sometimes run into the problem of duplicated titles with identical values. Search engines would then pick up the duplicated title tags which will make your pages look non-unique. This is understandable considering there’s just so many ways you can title “Basketball Shoes for Men”. But before you start naming your products consider the key phrases online shoppers would search for as oppose to single keywords then format your title tags like this: Brand-Model-Item Type An example of this would be; “Kocaso M870 Tablet”
5 Not Having Product Reviews
Products reviews may seem like an insignificant element that only suits online retail giants like Amazon, but in reality it’s a very important factor that can convert potential buyers into solid sales. A large percentage of online shoppers look for product reviews and when there isn’t any for a certain item, the chances of them purchasing that item decreases. In addition, having product reviews on your site also increases the amount of unique content. It also keeps the pages active and updated which catches the attention of search engines, in a good way of course.
So turn your errors into SEO techniques that have been proven to work. Once you start to implement some of these tips and correct the existing errors on your eCommerce site, you’ll begin to see positive results in the form of increased traffic, better search engine ranks, and even more sales.