Link building is alive and well, regardless of what you may have heard. As always, if you are doing things on the up and up and making certain to provide value for the web, then promote away.

In this article I want to discuss some link building strategies that you may want to consider. Some are the same as what you’ve heard, but with a little twist.

Use Social Crawlytics To Learn The Most Shared Content For A Given Site

social crawlytics

Social Crawlytics will let you check a site to see what piece of content has been shared the most throughout the social sites. There’s a lot you can do with that information.

Maybe you can put your own twist on the same topic and attempt to get some of the same social love this popular piece of content received.

Perhaps you might grab a cheap dirty comment or trackback link.

Or better, ask the webmaster if he or she will include your post on their site that you wrote that covers a similar topic. This is a better way to “guest blog” or “guest post” because you’ve done a bit of homework first. One you get the go ahead, put a few links within the content, but maybe just one to your own site. Avoid the author or bio box if possible.

Consider Paying For Traffic That Will In Turn Bring In Links

If you have a good piece of quality content that you feel is share worthy and you don’t yet have the built in audience that will kick it all off for you, then consider paying for some traffic.

You can pay Google, Reddit, StumbleUpon, Facebook, Twitter, and others to bring traffic to your glorious content that you will encourage others to share. Eventually you can probably dial down the paid traffic as the social sharing amps up on its own.

Do A Reverse Image Search For Your Original Photos, Get Link Credits

Google search by image

You can run a reverse image search to see where your photos are “illegally” being used. When you find them used on other sites, request credit or a link for use of the image. Most of the time you’ll probably get it.

People don’t fully understand copyright stuff on the web and don’t want to mess with it. But, my guess is (and I’m not a lawyer but I’m guessing here) that you are well within your rights to ask for a link (or credit) when someone uses your original image.

Use Google’s ‘Search by Image’ to get rolling. You can drag and drop an image from your computer (or the web) into the search box on Google’s Image Search. You can also upload an image into the search box (click the camera icon), paste an image URL in there, or use the Chrome or Firefox extension to make the process even faster.

A lot of people use this to see if their potential mate on a dating site is using real photos or something stolen from a model web site, but it serves a much more meaningful purpose for a link builder or web master 🙂