As you may already be aware, the bum marketing (props: coined by Travis Sago I believe) style keyword tool by Google is getting the axe, well sorta.
It’s not really disappearing, we will still get keyword ideas from URLs and stem keywords, and we will still be able to check the basic level of competition and the estimated search volume, but we’ll need to use the improved merged-version of the tool for our research.
Introducing Google Keyword Planner, a Mix of Keyword Tool and Traffic Estimator
The new Google Keyword Planner tool that you must login to your AdWords account (i.e. your Google Account – you have Gmail by now yeah?) to gain access to, is really a merger of Google’s Keyword Tool and Traffic Estimator tool. So, from most standpoints we are getting an improved tool to help with our keyword research, and it’s still free.
As always, it of course could be used to plan for paid an organic search campaigns. We can get ideas for ad groups or web site categories.
Here’s an excerpt from the “Manage Ads” section of Google AdWords help:
“With Keyword Planner, we’ve combined the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns. That’s why Keyword Tool is no longer available. You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns. We’ve also added several new features with Keyword Planner.”
What’s Different With Keyword Planner?
There are some differences in how the tool works and the results that are generated. Here are some of the key changes:
- Keyword Planner provides historical statistics just for the exact match type.
- Keyword Planner targets all devices (desktop and laptop computers, tablets, and mobile phones) by default.
- An “average monthly searches” column has replaced the “local monthly searches” and “global monthly searches” columns. The values in this column are based on the area chosen by you to target. You can target “global” or an entire country or individual cities and regions within a country.
You can see other specific changes in this Google help document.
Creating Multiple Keywords by Combining Two Keyword Lists
With the Keyword Planner Tool you can use the “multiply keyword lists” feature to combine two (or three) sets of keywords.
For a quick and short example of that means, let’s say that you have two lists of two keywords.
List one contains: juicer, juice extractor
List two contains: reviews, comparisons
After combined, the key phrases that you can get traffic estimates and search volume for include:
juice extractor reviews
juice extractor comparisons
The lists can be added with keywords separated by commas, or one per line. As you can probably gather, this could save a great deal of time, especially when incorporating a 3rd list into the mix.
Video: Using Google’s Keyword Planner to Get Keyword Ideas From a Landing Page
In the quick video demonstration below, watch along as I use Keyword Planner to look for category/ad group ideas based on an existing web site. Of course, you would enter your own site in there to get ideas.