Selling your website on Flippa can be an exciting experience but unless you put some work into it, it can be a disappointing one.  The more information you provide potential buyers, the better chances you will have for a successful sale.  Now, let’s cover some information that you can provide to help encourage bids.

Buy and sell websites

  • 1 List everything that is included with the purchase.  What articles are posted on the site if any?  What are the hosting fees?  Are you providing any support or is there a company available to provide support?  Is the site a custom design or was it created from a template?  When someone buys something, they want to know what they are getting.
  • 2 How much can the winning bidder expect to make?  Provide some sort of documentation that will show the new owner how much the site could earn for them.
  • 3 Provide historic traffic statistics.  No one is going to want to purchase a site that has little to no traffic.  
  • 4 Probably one of the most important pieces of information you should provide to potential buyers is why you are selling the site.  If the website is generating income and has a high amount of traffic, why are you selling?  This is a question you will be asked a lot by potential buyers so make sure you have an answer. 

Besides providing information to potential buyers, those that are posting sites to sale should take measures to protect themselves.  One way to do this us by using escrow to handle large transactions.  Escrow will ensure both the seller and the buyer hold up to the transaction.  It does cost to use escrow, but the added security is well worth it.

There are a few other things you can do to help create a successful sale on Flippa.  Remember, the more work and attention you give to your posting, the better your chances.

  • 5 Reply to all request for information quickly and promptly.  Nothing will turn away potential buyers faster than not having their questions answered.  
  • 6 Set a reasonable “Buy It Now” price.  If you set it too high, no one will even consider buying your site.  If you set it too low, you could lose out on making an even higher profit.  
  • 7 Set a reasonable time frame and reserve for your site.  Do not get into a big rush and try to make a quick sale.  Bidders will want to time to check your site out and see if it’s what they are looking for.  Your reserve should be enough to make a reasonable profit without trying to strike it rich on the sale.  A low reserve will display when it is met and could encourage people to bid.  Just be realistic when setting your reserve.

If your website is not bringing in revenue or does not have the potential to earn revenue, do not try to sell it.  Hold on to it, improve it, and when it starts bringing in revenue, sell it.