If you had to choose one social network to tie into your e-commerce website, the obvious choice would, in all likelihood, be Facebook. After all, it’s not only the biggest social network, but also a massive repository of user data, which while not directly available, it can certainly be leveraged by a number of resources that Facebook gives access to for their developers.
Facebook has a number of powerful developer tools that allows for e-commerce sites tap into the powerful data that is harnessed by Facebook. These tools enable developers to do things that could have only been dreamed in a pre-Facebook world. Here are the top four ways to leverage these developer tools and make powerful social integrations from Facebook to your site
An extremely common e-commerce tie-in is to add a stunning example of social proof to your website by showing the visitor their friends who like particular product brands and pages. The psychology behind this runs rather deep, but the basic idea is that people tend to like things that other people like. So showing something to your visitor that has already been liked by the visitor’s Facebook friends can serve to be very useful and persuasive. That makes this social plug-in a must-have for your e-commerce site.
Product Comments, Likes and Shares
Another popular Facebook integration is display Facebook comments, likes and shares. This again is hitting on the powerful social proof trigger that is one of the most effective marketing tactics in the realm of consumer psychology. The implied trust and transfer that happens when someone your visitor knows comments likes or shares something related to product that they’re looking right in front of them on the screen, is incredibly powerful in a very simple application of this Facebook developer’s tool.
Facebook Site Login
Finally, in this quick and dirty list of simple tie-ins from Facebook to make your e-commerce site more powerful, is Facebook site login. The wonderful thing about this plug-in is that it makes the login process drop dead simple from a programming perspective, and holds enormous benefit of transferring to Facebook user intelligence to your website once this integration is made.
Adding these Facebook elements to your site will change the way your visitors think and feel as they navigate your site. The sense of familiarity that your Facebook friends bring may be reason enough to integrate Facebook elements, as it could push the needle on your e-commerce revenue.