This is the last article in this series about how to make more money, and get a higher CTR on your Adsense sites. We’ve talked about CTR themes, blending your ads in, how to choose keywords, and of course, whether to place your ads above, or below the fold. If you’ve followed the other techniques so far, you should already be seeing some increase in your CTR, and this article will talk about how we can increase that CTR even further.

Technique #6: Avoid Placing Ads On New Posts…

As you’re probably aware, there’s a thing known as “smart pricing” within Google Adsense. Basically, what smart pricing means, is that Google, using some algorithm, will go through your blog, and assess whether or not the clicks generated from said blog, will be of any value to the people who advertise on your site, and roughly how valuable those clicks will be. If they determine, according to their algorithm, that the clicks WON’T be of much value to the advertiser, then they’ll implement a thing known as “smart pricing”, where they’ll give HUGE discounts to the advertiser, and the clicks (for them) will become dirt cheap, and since they’re so cheap, you, as the publisher of course, won’t be making much of any money from each individual click. This can be as drastic as sometimes causing you to lose 90% of what a click would normally cost, or more. Obviously, this is something you want to avoid, but how?

One way to avoid this, is to make sure that you only post your ads on older posts, especially if you have a relatively popular blog, that gets a whole bunch of direct traffic. The reason for this, is because smart pricing is often activated when you have a relatively low CTR on your site (which of course, you don’t want anyways) and when you have a new post, the people who’re coming from direct traffic, will usually just read that post, and of course, they’ll generally ignore your advertisements all together, whereas people coming from the search engines who find one of your old posts on Google, for example, are far more likely to click on one of your ads. This will keep your overall CTR up, and, while you’ll lose a little bit of money from not posting advertisements on your newer posts, it will make sure that the CTR stays up to where it should be on all the other ones.

Technique #7: The Bigger The Better…

It’s true that larger ads get clicked on more often. Because of this, it’s important that you dedicate some space for large bold ads on your site, and above the fold, as you learned earlier. Doing this will actually get you more clicks than you’d get if you had a few smaller ads there instead (typically). So, test this out, but of course, you should try putting smaller ads there as well, even though it’s far more likely that the larger ads will work better, so go big first. Try sizes like 728×90, 300×250, or 120×600. These sizes tend to work very well for getting some serious clicks.

Techniques #8: Only Show Ads To Search Visitors…

One final way you can avoid smart pricing, on top of just showing Adsense on older posts only, is to make sure that you only show your ads to people who come from search traffic. You can also set it up to show ads to referral traffic as well, but just showing it to search traffic, I’ve found, works quite well. As I said before, direct traffic tends to be the least likely to click on ads, so doing this will add another layer of protection in making sure that you don’t end up with a low CTR, and ultimately getting smart priced.

This concludes the series on making more money with Adsense and getting a higher CTR. One final note… make sure not to break Adsense’s Terms of Service, even if you think it will get you a CTR and/or more money. The reason you shouldn’t do this, is because you’d be surprised how often and quickly your site could be banned, and that’s a obviously a hassle, so play by their rules. Alternatively, you can use your Adsense sites to figure out what people are posting there, and post similar ads as an affiliate. There’s usually more money to be made this way anyways, but, of course, it requires more actual work than fully auto-pilot Adsense. Good luck!