Ideas pour into me all the time about ways to make money online as I go through my daily routine. The problem is that there are so many that it’s impossible to do them all. Additionally, many involve a lot of up front work before the big reward, involving a lot of time that I just don’t have. While the above suggests that I cannot make money from every idea that I have, I have since found a way to, but that is a topic for another article. Let’s walk through how to make money as a KLM affiliate, and learn exactly what KLM is.

What is KLM and how can I make money promoting them?

Put simply, KLM is the flag carrier airline of the Netherlands, and you can make money through the Commission Junction program, by sending people to their site to book flights. Now, the standard approach for doing that is to have a giant site devoted to many of the world’s airlines, or perhaps a Netherland portal site, and send people to the KLM affiliate link in hopes that they book a flight. Well, we’re going to get a little more niche than that and just promote KLM.

1) Launch a blog using WordPress 

First, let’s put together a quick WordPress blog. This can be done, with domain purchase, hosting setup, software install, and theme install within an hour, probably much less for the experienced. This step will cost you about $10 for the domain, and if you don’t already have a shared hosting account, about $10/month or less for hosting. I’d buy a theme for sub-$40 from Theme Forest. The rest is free, unless you need to outsource this step in which case the cost would be about $25-40 on eLance or a similar site. Don’t use any trademark terms in the domain. Just buy a domain and don’t worry about the keywords in it. Maybe try nethairlines, or dutchair, or something similar. It doesn’t much matter really.

2) Add creatives to the sidebars and build a mailing list

Don’t get too overly promotional with this. Add a banner to the sidebar at or near the top. Perhaps rotate different banners in that spot for split testing. If testing and tracking is beyond you right now don’t worry about it. Add a sign up form that will alert people of new content. You can use AWeber, MailChimp or even Feedburner to accomplish this. It doesn’t matter, just pick one method. While you’re working with the theme, or widgets, include a text link (affiliate link) in the footer. Disclaim that you don’t work for KLM and link to their site. Perhaps link to the top search results that show up as well when Googling ‘KLM Airlines.’ Link to the Wiki pages etc.

3) Add content regularly 

This is the most important step. This is what is going to bring the traffic, and double as your promotional effort as well. Don’t worry about setting up the default social accounts (Facebook, LinkedIn, Pinterest, Google+, Twitter, YouTube, etc.) that are specific to your site. Don’t try to compete with KLM in social, it will be near impossible and is counter productive. You can announce your posts on your personal social profiles of course, and build your Google Authorship as well. Focus on quality content.

Create 3 categories: Blog, History, and News. At the bottom of each post be sure to include a “call to action” of some kind.

Play with different ideas and have fun with it. Interlink between posts, and cite your sources all the time and link to them. Forget about “nofollow,” just link to the sources, especially to other blog posts for the trackbacks. You will never run out of things to talk about regarding KLM. It is one of the oldest airports in the world. It has merged with Air France. They are very active in social, and very innovative. There are lots of YouTube videos to embed. They have a puppet that travels the world and reviews various KLM products and services. The puppet, Flynt, has his own Facebook page. KLM is launching a game this Spring which is a simulation game for running an airline.

In conclusion

There is enough existing news and content that can be “reported on” to do a blog post everyday for the next 5 years and that’s if they cease to create more. KLM is active on the web, in social, in gaming, in tech (and more). There are many branches to their services. Your blog would complement their business, assuming you focus on providing value. And, if you are not in a rush to see returns, and allow the momentum to kick in, this could be a huge winner for you.

Video: An example of KLM’s innovation

P.S. This strategy can be applied to any niche market, but I’m sure you knew that.

P.S.S. Know of a new product on the horizon from a reputable company? Start a niche blog as early as possible and get your content ranking before launch. Link with a plain link until the affiliate program starts, or just use AdSense, or CPM advertising spots, for monetization. I made a small fortune with Market Samurai in this way a few years back.