In the last article, we went over being transparent with your audience, keeping in touch with them, and giving them exactly what they want (and figuring out exactly what that is) now, we’ll go over a few more strategies that will ensure your brand sticks, and steadily maintains a loyal fan base

Technique #4: You Are NOT Your Product (or Service)…

The main focus of your business is of course, making money. That’s the reality of any for-profit business. Businesses are for-profit for a reason. You do this by either offering some sort of product or service, or perhaps by recommending other people’s products and acting as an affiliate, one way or another, you should probably have at least a few of your own things to offer. Let’s say you do have a few products of your own though, should this be the primary focus of your brand? No way. You need to be something more than just a product.

Your brand is a collection of things. It’s your ideas, your philosophies, what you represent, and so on. So make THIS what your brand is all about, and not just about saying “buy my product, buy my product” over and over, until the idea of your product makes people’s stomachs turn. You have to actually represent something BESIDES just what you have to offer. For example, let’s look at Google, yes it’s the best search engine in the world, but, is that what the Google brand is really all about? No way. It’s about innovation, and keeping things fresh, and unique, while still having fun. The Google headquarters are known for all sorts of fun activities, candy, and creating an exciting, innovative atmosphere, which employees can actually enjoy, and that’s really what Google stands for. It’s gone far beyond just being a search engine.

 

Technique #5: In Regards To A Logo…

Don’t get me wrong, there are some good, solid logo-creators on sites like Fiverr can make you a pretty decent logo, but, your logo represents your brand, it’s the first thing people see when they think of your brand, so, it should be good-looking, “catchy-looking” if you will. Now, if you don’t have much startup capital, and you can’t afford a vey expensive logo, then no problem, you can always change your logo later (many big brands have done this several times over) but, if you can afford it, why not pay a little extra to make it grand?

One great way to find the perfect logo is to use a crowdsourcing site, like crowdspring, or 99designs. The way these sites work is, you offer a reward to whomever creates the logo you ultimately decide to use, and, you choose what the reward is (typically it’s at least $300 with 99designs). People submit logos, you get to rate them all, and people will see all of these ratings, which will give them the feedback they need to create exactly what you want. If you have the money, you can get a stunning logo off one of these sites, so it’s highly recommended. Again, a nice-looking logo isn’t massively important in the early stages of your business, so don’t break your bank on this, but it’s something to keep in mind.

Famous Logos

Technique #6: Repetition, Repetition, Repetition…

Once you have your logo, your company motto, or whatever it is, now it’s time for repitition. You see this with ALL the major brands. McDonald’s, Pepsi, Ford, whatever it is, you see it over and over again. Basically as often as a company can show their logo, they show it. They want to sear it into your brain. You should do the same thing within your own marketing. For example, if you’re writing a free report, why not have your logo on the corner of every page, or watermarked in the background of every single page? Doing a webinar? Why not have your logo on every single slide. Doing some banner ads, or Facebook advertisements, why not put your logo right there? And of course, make sure to have it on every page of your website as well. The more you can show people your logo the better… this way, the moment they think of your company, that big logo pops into their head right away. This is the main reason why it pays to have a nice logo.

Missed Any Other Parts?

Branding Part 1
Branding Part 3
Branding Part 4