If you’re looking for a great way to market your website, one of the fastest, most effective marketing methods for a new site is guest posting, writing articles for authority blogs with a link back to your site. Unlike, search engine optimization campaigns, this doesn’t take time – authority sites have already done all the work for you. You just have to find a place to submit your work, convince them to accept your work, and then write something intelligent and helpful.
Find a quiet spot and settle in – this is free marketing that pays.
Three Reasons Why Guest Blogging Makes Perfect Sense
There are a few valuable uses for a blog post on an authority site.
1. A Relevant Backlink
The buzz word in internet marketing circles at the moment is relevancy, and guest blogging provides ample opportunity for getting very high-quality links on very high-quality sites in your niche or related niches.
2. An Influx of Traffic
As previously mentioned, niche blogs already have the audience in place. Be sure your site is ready to capitalize on traffic because when done right this marketing tactic will bring eyeballs to your site immediately. For topics that aren’t time-sensitive, it may draw traffic for years to come, making a successful blog post an asset to your business.
3. Building a Name in Your Niche
Having an article on a true authority blog lends you instant credibility, which you can leverage in your marketing by doing a little name-dropping; it can even be used to land guest blogging spots on other sites.
Most importantly, people who come across your article will see you as an expert due to the platform, and they’ll do more than just look at your site. If you impress, some will become your audience as well.
1 Finding Relevant Blogs to Post On
You may already know of authority blogs in your niche – or at least you should if you actually know what you’re talking about. Otherwise, spend some time in niche-specific forums where people are talking about the big sites; you might even make a post asking which sites are the best in the industry.
Also, go to Google and type “YOUR NICHE blog” or just “YOUR NICHE.” Authority blogs tend to have the top rankings, as they should.
Finally, don’t feel like you should only post on sites in your niche. Rather, think of other industries that might benefit from what you offer or share your audience. For instance, if you offer advice about social media marketing, why not a guest post on a website about running a restaurant, advising owners how to get more business through social media?
These tangent niches are goldmines of untapped traffic.
2 Do Your Research
Don’t cast a wide net when approaching webmasters – spend some time to get a feel for their audience, their voice, and their topics. Determine what stones have been left unturned and how you can offer something new to their audience.
Many site owners find it annoying when a potential guest blogger contacts them to write about a subject that was just covered in the last couple weeks; however, if you can make it clear you know it’s been covered and explain why you can expand on the topic in a valuable way, then you have a case.
3 Plead Your Case
Take the initial contact very seriously. These relationships are extremely valuable because if a webmaster likes your writing, they very well may ask you to write for them again.
Don’t get cute with subject lines. Tell webmasters exactly why you’re emailing them.
Tailor each message. It’s okay, to use a basic template, but edit to suit the individual site.
Leverage the research you’ve done to tell them why you like their blog and why you think your writing could offer a contribution.
Come with story ideas in mind – don’t just say you want to write for them. Even better if you can present 2 – 3 story concepts (briefly summarized!) in case they don’t like your initial proposal.
Redraft the message over and over again. It’s a direct reflection on your level of professionalism and worth as a writer. When it’s perfect, redraft it again, eliminating all extraneous words, and then press send.
Start putting together a list of potential guest blogs and get started on this powerful marketing strategy today!