The purpose of your website marketing efforts are twofold: you want to generate actual viewers to your site, but at the same time your site needs to be designed so that the search engine robots like and understand it, as well.


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For search marketing, the first step involves getting your site found by the search engines, then indexed. By creating fresh content that’s related to your niche or focus, keywords will be discovered, both naturally and through analysis. Since search results are in a constant state of flux, continually putting out new, relevant content that is related to your keywords become the name of the game. At the same time, this content must do well to turn curious prospects into hungry customers.

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Many times when webmasters complain about not getting enough traffic, it’s really an issue related to conversion of the traffic that the do get, rather than just an issue of not getting enough traffic. Conversion is key in online business, so here are a few tools that will help you improve conversions at your site and make that SEO traffic much more valuable.

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1: Google’s Webmaster Tools

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Google’s Webmaster Tools is an excellent starting point to begin to understand data from your website and see how your site is performing for the different elements of search. From seeing what pages of your site are indexed by Google, to seeing what phrases your site visitors are typing into search queries to discover your page, Webmaster Tools will provide you with these important insights and more directly from the horse’s mouth.

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2: Digital Marketing Grader by Hubspot

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Many marketers and webmasters are familiar with Hubspot for the great articles, infographics, ebooks and other content they produce to generate leads. While they do serve up some outstanding free resources in the form of content, they’re an inbound marketing software company. As such, they offer more free goodness in the form of their Digital Marketing Grader.

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This unique tool will score your site to assess its effectiveness for traffic and lead generation by examining elements such as your blog, SEO, social media and mobile optimization. If you’re looking to improve the conversion of your traffic, this can be a helpful resource from the fine folks at Hubspot.

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3: WooRank — SEO Review

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WooRank offers a free SEO analysis that’s worth a look. It rates your SEO on a 100-point scale that scours 70+ SEO factors to provide you with some feedback that can be used to improve your SEO game plan. The results are delivered via segments, so it’s easy to follow and make sense of the different areas that are being analyzed.